We do not collect any personally identifiable information (“Personal Information”) from individuals unless specifically provided by the individual. For example, you may voluntarily provide us with Personal Information when you purchase products or services on the Alliance Sites, provide feedback on our products or services, request any offer or coupon made available on the Alliance Sites, send questions, solicitations, inquires, critiques or comments to us, apply for a job online or register for specific online programs, surveys, auctions or other transactions or activities. You are not required to provide Personal Information to access an Alliance Site.
Personal Information might include: (a) contact information (e.g., name, address, phone number, date of birth and email address); (b) credit card information (e.g. credit card number); (c) information regarding certain of your preferences related to us or an Alliance Site; and/or (d) information regarding how you became aware of the Alliance Sites. Personal information also includes information about an individual’s activities, such as information about his or her activity within an Alliance Site, and demographic information, gender, geographic area, and preferences, when any of this information is linked to personal information that identifies that individual.
We may also collect and store statistics and other non-personal information about the online activities of our visitors on an aggregate basis (“Non-Personal Information”). Non-Personal Information is information that we collect about a group or category of products, services, or users that is not personally identifiable or from which individual identities are removed. It includes non-personal information such as IP Address, browser type, system type, page hits, number of visits, web pages viewed and the length of visits to the Alliance Sites. We do not tie Non-Personal Information to your Personal Information.
For reasons such as improving your experience at our Alliance Sites or personalizing our Alliance Sites to you (for example, providing better product recommendations or special offers that we think will interest you), we may supplement the information that you provide with information from third parties.
We will not knowingly collect any Personal Information from children 17 years of age or younger. When you disclose Personal Information on the Alliance Sites, you are representing to us that you are 18 years of age or older. If a person 17 years of age or younger has provided Personal Information to us, a parent or guardian should contact us at email@example.com so that we can remove such Personal Information from our active databases.
Using Your Information
The Personal Information that you provide will be available to us and our agents, representatives, co-branding partners, subsidiaries, affiliates and franchisees or our subsidiaries (collectively, the “Alliance Parties”), as well as Alliance’s trusted third-party service providers and contractors (collectively, “Third-Party Providers”). By submitting Personal Information, you grant to the Alliance Parties and the Third-Party Providers a license to use such Personal Information for the purposes described in this section. Personal Information shall be used for the purposes indicated at the time you voluntarily provide such Personal Information. In addition, the Alliance Parties and Third-Party Providers may also use your Personal Information, alone or in combination with the information submitted by other users, to improve the Alliance Sites’ navigation or infrastructure, in internal marketing analyses or reviews, and for other administrative purposes. Additionally, unless you notify us to the contrary, any Alliance Party may use your Personal Information in the future to provide you with information on products, services, special offers and/or deals. If you do not wish to receive these types of communications or allow an Alliance Party to use your Personal Information in such a manner, please contact us in the manner identified in the “Opt-Out” section below. Notwithstanding the foregoing, if you are located in Canada, no Alliance Party will use your Personal Information to send you information on products, services, special offers and/or deals unless you request to receive such information.
We also might use Non-Personal Information to improve your experience on the Alliance Sites and to enhance the Alliance Sites. By using the Alliance Sites, you grant the Alliance Parties and any Third Party Provider a perpetual, irrevocable, worldwide, royalty-free, sublicensable (through multiple tiers) license to use, reproduce, cache, store, modify, publicly perform, publicly display, distribute and transmit such Non-Personal Information for any purpose, and waive any moral rights and publicity rights in such Non-Personal Information.
If you choose to opt-out from allowing the Alliance Parties to use your Personal Information in the future to provide you with special offers/marketing communications, simply click the “Opt-out” box at the time you provide Personal Information. You may also contact us directly at firstname.lastname@example.org. Additionally, “Opt-out” instructions are contained in each special offer/marketing communication sent to you. Upon receipt and processing of an “opt-out” request, we will, within a commercially reasonable amount of time, remove your information from any listings used to provide you with special offers/marketing communications from Alliance Parties in the future. Please note that we may occasionally contact you for administrative purposes even if you unsubscribe from our email list.
Controlling or Changing Your Information
You may review, change, or request the deletion of your Personal Information and preferences at any time by contacting us at email@example.com. We will then take all reasonable efforts to correct or remove your Personal Information from our active database.
We take every reasonable precaution to protect your Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. When our registration/order form asks you for Personal Information, that information may be encrypted and is protected with industry-standard encryption software – SSL. If we do so, we will notify you at that time if such encryption is available. Please note, however, that no data security measures can be guaranteed to be completely effective and we cannot guaranty the safety or security of your information. You understand that your use of the Alliance Sites and submission of information to us is at your own risk.
Limits on Our Abilities
IMPORTANT! READ THIS ENTIRE AGREEMENT CAREFULLY.
THESE ARE THE TERMS AND CONDITIONS GOVERNING YOUR USE OF THE ALLIANCE SITES (DEFINED BELOW) AND OUR SERVICES (DEFINED BELOW).
Please carefully review this Agreement before accessing or using the Alliance Sites or the Services. By accessing or using the Alliance Sites or any of the Services, you accept and agree to be legally bound by this Agreement, as it may be amended or supplemented from time to time by us (as further described below). Further, certain areas of the Alliance Sites, including, without limitation, product or service ordering services, may require registration and/or be subject to additional terms and conditions of use; and we will provide you with notice of such additional terms and conditions on your registration.
IF YOU DO NOT ACCEPT THIS AGREEMENT, YOU ARE NOT AUTHORIZED TO ACCESS THE ALLIANCE SITES OR USE THE SERVICES.
1. We Reserve the Right to Revise this Agreement.
In addition, offers or coupons made available on the Alliance Sites might be subject to additional terms and conditions provided in conjunction with the offer or coupon. We will provided these terms and conditions to you or post them on the offers or coupons to which they apply.
2. We May Discontinue the Alliance Sites or the Services at Any Time.
We reserve the right, at any time and from time to time, to modify or discontinue, temporarily or permanently, the Alliance Sites or the Services, with or without notice to you. This includes the right to modify, discontinue or remove any content, postings, links, pages, services, or other materials at any time and for any reason. You agree that we will not be liable to you for any modification, general suspension or discontinuance of any Alliance Sites or the Services. We may refuse or restrict anyone from access to any or all of the Alliance Sites or the Services at any time.
3. Acceptable Use of the Alliance Sites or the Services.
In order to use the Alliance Sites or the Services, you must obtain access to the World Wide Web directly or through devices that access web-based content and pay any and all service fees, if any, associated with such access. In addition, you agree not to: (1) use or access the Alliance Sites or the Services for any purpose that is unlawful or prohibited by this Agreement; (2) use or access the Alliance Sites or the Services in a manner that could damage, disable, overburden, or impair the server hosting the Alliance Sites or the networks connected to any server hosting the Alliance Sites; (3) interfere with any third party’s use and enjoyment of the Alliance Sites or the Services; or (4) attempt to gain unauthorized access to information, accounts, computer systems or networks retained on or connected to any server hosting the
Alliance Sites or the Services through hacking, password mining or any other means.
(a) Individual Use. Except as provided in (b) below, you agree that you are only authorized to visit, view and to retain a single copy of pages of Alliance Sites solely for your own individual, non-commercial use, provided that: (a) you keep intact all legal notices, credits, copyright, and other proprietary notices; (b) you do not use the materials in a manner that suggests an association with any of our products, services or brands; (c) you make no modifications to the materials; and (d) you shall not duplicate, download, publish, modify or otherwise distribute any material on the Alliance Sites for any purpose other than for your own individual use unless otherwise specifically authorized by us.
(b) Commercial Use. If you wish to link, publish, frame, refer to or provide information about the Alliance Sites, our Marks, our copyrighted materials or any Services on any website, web page, e-mail address or the like operated by you or your affiliates, or any companies, partnerships, limited liability partnerships or any other legal entities which you have an ownership or investment interest in (collectively referred to as “you”), you must first obtain our prior written permission to do so and enter into an agreement with us on terms designated by us. Contact firstname.lastname@example.org if you seek to obtain our written permission to access Alliance Sites for commercial purposes. By “commercial purposes,” we mean any activity by you, on your own behalf or on behalf of any customer, for consideration.
(c) Links. Unless otherwise notified by us, you may create, post, display, publish or distribute any link from your website to the home page of an Alliance Site, provided that you adhere to the following linking policy: (a) any link to an Alliance Site must be a text only link and clearly marked as “Alliance”, (b) the appearance, position and other aspects of the link may not be such as to damage or dilute the goodwill associated with our Marks, (c) you must not “deep-link” to an Alliance Site, meaning that you will not create, post, display, publish or distribute any link to any page other than the home page of the Alliance Site, (d) the appearance, position and other attributes of the link may not create the false appearance that your organization or entity is sponsored by, affiliated with, or associated with us, (e) when selected by a user, the link must display the Alliance Site as a full-screen and not within a “frame” on the linking website, and (f) we reserve the right to revoke our consent to the link at any time and in our sole discretion. In the event we revoke our consent to the link, you will promptly remove the link from your website and cease all linking to the Alliance Sites. Other than this limited right to link to the home page of the an Alliance Site, without our express written consent you may not create, post, display, publish or distribute any link from any website to the Alliance Sites, any website which bears the Marks or our copyrighted materials, or to any website which refers to the Services. Contact us at email@example.com if you seek to obtain our prior written approval for such other links.
(d) Security, Cracking and Hacking. You shall not violate or attempt to violate the security of the Alliance Sites or the Services. Accordingly, you shall not: (i) access data or materials not intended for you; (ii) log into a server or account which you are not authorized to access; (iii) attempt to probe, scan or test the vulnerability of a system or network or to breach security or authentication measures without proper authorization; or (iv) attempt to interfere with service to any user, host or network, including without limitation, via means of submitting a virus to the Alliance Sites or the Services, or overloading, “flooding,” “mailbombing” or “crashing” the Alliance Sites or the Services. Violations of system or network security may result in civil or criminal liability. We reserve the right to investigate occurrences which may involve such violations and may involve, and cooperate with, law enforcement authorities in prosecuting users who have participated in such violations. You understand that data and communications, including e-mail and other electronic communications, may be accessed by unauthorized third parties when communicated over the Internet. You agree that it is your responsibility, and not ours, to obtain and use third party software products that support encryption and other security protocols compatible with such protocols (if any) that may be used by us from time to time in connection with the Alliance Sites or the Services.
(e) Spidering. THE USE OF ANY TOOLS, PROGRAMS, ROBOTIC ALGORITHMS OR PRODUCTS TO AUTOMATICALLY DOWNLOAD OR “SPIDER” THE ALLIANCE SITES, ANY OF THE PAGES OF THE ALLIANCE SITES OR THE SERVICES INFRINGES ON OUR COPYRIGHTS. DO NOT USE ANY SUCH TOOLS OR PRODUCTS ON OR IN CONNECTION WITH THE ALLIANCE SITES OR THE SERVICES.
(f) Termination. We may and will terminate your access to, and use of, an Alliance Site and the Services immediately, if we believe that your conduct fails to conform with this Agreement. Upon termination of your access to, and use of, an Alliance Site or the Services, all rights granted to you under this Agreement will cease immediately, and you agree that you will immediately discontinue use of the Alliance Site and the Services. Without limiting our rights and your limitations under this Agreement, if you use, or attempt to use Alliance Sites, the Services, the Marks or our copyrighted materials for any purposes other than its intended purposes (including without limitation by tampering, hacking, modifying or otherwise corrupting the security or functionality of the Alliance Sites or the Services), you may also be subject to civil and criminal liability.
(g) You Are Responsible For All of Your Activities and All of The Content You Post. You represent and warrant that any information you post or provide to us by means of the Alliance Sites, including, without limitation, as part of any registration or application or to gain access to Alliance Sites or any Services, is truthful, accurate, not misleading and offered in good faith. Any information disclosed to you via the Alliance Sites or the Services including, without limitation, any content in the personalized areas of the Alliance Sites, may be used only for its intended purpose. We expect that you will exercise caution, good sense and proper judgment in using the Alliance Sites and the Services. You agree NOT to use the Alliance Sites or the Services for or in connection with any of the following activities:
(i) Spoofing or otherwise impersonating any person or entity, including, without limitation, any other users or any of our personnel, or falsely stating or otherwise misrepresenting your identity or affiliation in any way, or forging any TCP/IP packet header or any part of the header information in any e-mail or other posting;
(ii) Any fraudulent or illegal purpose;
(iii) E-mailing, uploading, or otherwise transmitting or using the Alliance Sites or the Services in furtherance of the use or distribution of any unlawful, harmful, harassing, defamatory, tortious, libelous, abusive, threatening, vulgar, sexually explicit, obscene, hateful, racially, ethnically or otherwise objectionable material of any kind, or any material that is invasive of another’s privacy or exploits children, or transmitting any sexually explicit materials, including images and other content; and
(iv) Transmitting material that contains viruses, trojan horses, worms, time bombs, cancelbots or other computer programming routines or engines that are intended to damage, destroy, disrupt or otherwise impair a computer’s functionality or the operation of our (or anyone else’s) Services, detrimentally interfere with, surreptitiously intercept or expropriate any system, data or information, or transmit any materials that otherwise violate our rules or policies.
(h) Account Password and User ID. If you are required to become a registered user of the Alliance Sites or the Services, you must receive or establish one or more passwords and accounts in the manner we designate. Maintaining the confidentiality and security of your passwords and accounts is solely your responsibility. Accordingly, you shall maintain the security and confidentiality of your accounts. Do not divulge your password or account information to any third party. You are entirely responsible for all activities that occur on or through your account(s), and you agree to notify us immediately about any unauthorized use of accounts or any breach of security. You agree that we shall not be responsible for any losses incurred in connection with any misuse of or failure to secure passwords, nor shall they have any responsibility whatsoever for your failure to comply with this Section.
(i) Review, Comments, and other Content. You may upload mail lists, pictures, logos, digital signatures, and other graphic or textual content; send direct mail or email solicitations and other communications; and submit suggestions, ideas, comments, questions, or other information, so long as you comply with clause (j) below, and the content is not illegal, obscene, threatening, defamatory, injurious to third parties or objectionable and does not consist of or contain software viruses, political campaigning, commercial solicitation, chain letters, or any form of “spam.” You must always get written permission from all persons named, identified, referred or alluded to, either explicitly or implicitly, in such content and, if required, provide us with such written permission upon our request. This includes getting permission from parents or guardians if the person is under the age of 18. You may not use a false email address, impersonate any person or entity, or otherwise mislead as to the origin of a card or other content. We reserve the right (but not the obligation) to remove or edit such content, but we do not regularly review posted content.
(j) Do Not Violate Third Party Intellectual Property Rights. Without limiting any of our rights or your obligations under this Agreement, you may not, and by using the Services or an Alliance Site you agree not to, use the Services or an Alliance Site to: (i) transmit material that is copyrighted, unless you are the copyright owner or have obtained the permission of the copyright owner to transmit it; (ii) transmit material that reveals trade secrets, unless you own them or have the permission of the owner to so transmit them; or (iii) transmit material that infringes on any Intellectual Property Rights (as defined below) of others or violates the privacy or rights of publicity of others. For purposes of this Agreement, the term “Intellectual Property Rights” means, collectively, rights under patent, trademark, copyright and trade secret laws, and any other intellectual property or proprietary rights recognized in any country or jurisdiction worldwide, including, without limitation, moral rights and similar rights.
(k) Ownership. The trademarks, trade names, logos, color schemes, service marks, slogans, and similar means of identifying products or services displayed on any of the Alliance Sites, including without limitation, any variation of the term or phrase “Alliance” (collectively, the “Marks”) and other Intellectual Property Rights are our or our licensors registered and/or common law marks or other Intellectual Property Rights. All content and materials on the Alliance Sites including, without limitation, the Marks, button icons, images, audio clips, and software, copyrights, patents and other Intellectual Property Rights included in the Services or an Alliance Site, are our property or our licensors’ and are protected by United States and international copyright, patent, trademarks, and other proprietary rights and Intellectual Property Rights laws. The compilation of all content on the Alliance Sites is our exclusive property and is protected by United States and international copyright laws. All software used on the Alliance Sites are our property or our licensors and is protected by United States and international copyright laws. Except to the minimum extent otherwise expressly permitted under copyright law, no copying or exploitation of material from the Services or on an Alliance Site is permitted without the express written permission of us and any other applicable copyright owner. You may not copy, reproduce, republish, upload, post, transmit, sell, distribute, transfer or modify any of the content, data, information or materials found on the Alliance Sites, but you may download, display and print one (1) copy of the content displayed on the Alliance Sites on a single computer for your personal-non-commercial use (see Section 3(a) above). You will not use the Marks or other Alliance Site content on any site, website, web page, portal, or on any form of advertisement which you operate, authorize or control without our express written permission. You may not use our Marks or copyrighted materials in any search engine descriptions, content, meta-tags, “white lettering,” key words, or other means of directing or influencing web traffic to any website, web page, portal or e-mail operated, controlled or authorized by you without our express written permission and your doing so constitutes a violation of our rights under United States federal and state law, and other international laws and is a breach of this Agreement. You will not adopt or use any names, trademarks, slogans, trade names, trademarks, service marks, e-mail addresses, URLs, meta-tags, key words, search descriptions or the like that are the same or are confusingly similar to the Marks. Without our prior written consent, you will not submit or maintain any information submitted to search engines which incorporates any content from the Alliance Sites, the Marks, our copyrighted materials or any marks that are confusingly similar to the Marks. You also may not resell the Services (or any part thereof) without our prior written consent. If you wish to do so, contact us at firstname.lastname@example.org to determine if we will grant you permission to resell the Services or use the Marks in such manner. If you wish to access Alliance Sites or use any of the Services, copyrighted materials or the Marks for commercial purposes or which affiliate with our Marks in any way, contact us at email@example.com to discuss establishing a commercial relationship with us and find out if we will grant you written permission to do so. You acknowledge that you do not acquire any ownership or license rights by virtue of downloading the Marks or copyrighted material from the Services or an Alliance Site. All rights not expressly granted under this Agreement are expressly reserved to us. If you believe your rights under applicable copyright laws are being infringed, you may notify us in accordance with the instructions set forth in Section 16 hereof.
4. We May Provide Third Party Content on the Alliance Sites.
If you do post or send us any comments, suggestions, information, ideas, concepts, knowledge, techniques, content, or materials (collectively, “Submissions”), and unless we indicate otherwise, you grant us and our agents, representatives, co-branding partners, affiliates, subsidiaries and franchisees of our subsidiaries (collectively, the “Alliance Parties”), a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display the Submissions, for any purpose, including developing, manufacturing or marketing products and/or modifying or improving the Alliance Sites or the Services, throughout the world in any media. You grant the Alliance Parties, and any of the Alliance Parties’ sublicensees, the right to use the name that you submit in connection with such Submissions, if the Alliance Parties choose.
6. Compliance with Laws.
You may use the Services and the Alliance Sites only for lawful purposes. The Services and use of the Alliance Sites are subject to, and you agree that you will at all times comply with, all applicable local, state, national, and international laws, statutes, rules, regulations, ordinances and the like applicable to the use of the Services and the Alliance Sites. This obligation includes your agreement to comply with all applicable laws, regulations, and rules relating to the export of technical and other data from the United States (and from your country if you are not located in the United States) and your agreement not to export or re-export any such data or any other content or materials in violation of such laws, rules or regulations without first obtaining all necessary licenses, consents and approvals therefor, as well as authorization from us.
7. Your Access to Certain Services.
As a convenience and courtesy to you, in addition to the Services offered to the general user of the Alliance Sites, we may provide you access to certain Alliance Sites for purpose of contracting with us or our affiliates to sell products or services to you. If we do so, any offers or sales made in connection with the use of such Alliance Sites will be subject to our purchase policies and this Agreement. You acknowledge that your electronic submissions constitute your agreement and intent to be bound by the agreements into which you thereby enter. Pursuant to any applicable statutes, regulations, rules, ordinances or other laws, including without limitation the Electronic Signatures in Global and National Commerce Act, P.L. 106-229 or other similar statutes, YOU HEREBY AGREE TO THE USE OF ELECTRONIC SIGNATURES, CONTRACTS, APPLICATIONS AND OTHER RECORDS AND ELECTRONIC DELIVERY OF NOTICES, POLICIES AND RECORDS OF TRANSACTIONS INITIATED OR COMPLETED THROUGH THE ALLIANCE SITES. Further, you hereby waive any rights or requirements under any statutes, regulations, rules, ordinances or other laws in any jurisdiction which require an original signature or delivery or retention of nonelectronic records, or to payments or the granting of credits by other than electronic means. You may obtain a copy of this Agreement by printing it now at no additional cost to you or by contacting us at firstname.lastname@example.org. We may charge you up to $10 per copy of this Agreement if you request that we send you additional copies. In addition, you understand that certain Services on the Alliance Sites such as a general contents page and a current information page (which provides information that may include, without limitation, news of interest to users of the Alliance Sites, shipper information and other Services) may include materials and information from third parties, and you acknowledge and agree that we have minimal control over such information. Accordingly, we cannot guarantee, represent or warrant that the content contained in the Alliance Sites is accurate, appropriate to you, and/or inoffensive (see Section 5).
8. We Make No Warranties.
YOUR USE OF THE SERVICES AND THE ALLIANCE SITES IS AT YOUR SOLE RISK. THE SERVICES AND THE ALLIANCE SITES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. WE MAKE NO REPRESENTATIONS OR WARRANTIES OF ANY KIND AS TO THE OPERATION OF THE ALLIANCE SITES OR THE SERVICES OR THE INFORMATION CONTAINED ON THE ALLIANCE SITES. WE DISCLAIM ALL WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION, ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE, OR ANY WARRANTIES OF TITLE, NONINFRINGEMENT, CUSTOM, TRADE, QUIET ENJOYMENT, SYSTEM INTEGRATION AND FREEDOM FROM COMPUTER VIRUSES. WE DO NOT WARRANT THAT THE ALLIANCE SITES OR SERVICES WILL BE AVAILABLE OR OPERATE IN AN UNINTERRUPTED, DELAY OR ERROR-FREE MANNER (INCLUDING, WITHOUT LIMITATION, ANY ERRORS, DELAY OR INTERRUPTIONS DUE TO PROBLEMS WITH COMMUNICATION LINES OR SYSTEMS, ACTS OF GOD OR FAILURE OF A TELECOMMUNICATIONS SERVICE PROVIDER TO PROVIDE CONNECTIVITY), OR THAT ERRORS OR DEFECTS WILL BE CORRECTED, OR THAT THE SERVER THAT MAKES THE ALLIANCE SITES OR SERVICES AVAILABLE ARE FREE FROM ANY HARMFUL COMPONENTS, INCLUDING VIRUSES. IN ADDITION, WE DO NOT WARRANT THAT INFORMATION AVAILABLE ON OR THROUGH THE ALLIANCE SITES INCLUDING, WITHOUT LIMITATION, ESTIMATED FEES BASED ON USER-PROVIDED INPUT ANY SALES TRANSACTIONS PAGE OR SIMILAR SOFTWARE FUNCTION, ARE APPROPRIATE, ACCURATE, COMPLETE, CORRECT, ADEQUATE, USEFUL, TIMELY, RELIABLE OR AVAILABLE FOR USE IN ANY PARTICULAR JURISDICTION, AND ACCESSING THEM FROM JURISDICTIONS WHERE THEIR CONTENTS ARE ILLEGAL IS EXPRESSLY PROHIBITED. SOME STATES DO NOT ALLOW THE DISCLAIMER OF IMPLIED WARRANTIES, SO PORTIONS OF THE FOREGOING DISCLAIMER MAY NOT APPLY TO YOU. THIS WARRANTY GIVES YOU SPECIFIC LEGAL RIGHTS, AND YOU MAY ALSO HAVE OTHER LEGAL RIGHTS WHICH VARY FROM STATE TO STATE.
9. Limitation of Liability.
YOU EXPRESSLY UNDERSTAND AND AGREE THAT WE AND OUR AFFILIATES AND SUBSIDIARIES, AND OUR AND THEIR EMPLOYEES, DIRECTORS, OFFICERS, SHAREHOLDERS, MEMBERS, PARTNERS, SUCCESSORS, ASSIGNEES, FRANCHISEES, CO-BRANDING PARTNERS, AGENTS, VENDORS, CONTRACTORS AND SUPPLIERS (COLLECTIVELY, “INDEMNIFIED PARTIES”) WILL NOT BE LIABLE TO YOU OR TO ANY OTHER PERSON UNDER ANY CIRCUMSTANCES AND UNDER NO LEGAL OR EQUITABLE THEORY, IN TORT (INCLUDING NEGLIGENCE), CONTRACT, STRICT LIABILITY, OR OTHERWISE, FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, CONSEQUENTIAL OR EXEMPLARY DAMAGES ARISING OUT OF OR IN ANY WAY RELATED TO THIS AGREEMENT OR THE USE OF THE SERVICES OR ANY ASPECT OF THE ALLIANCE SITES, INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA, WORK STOPPAGE, ACCURACY OF RESULTS, COMPUTER FAILURE OR MALFUNCTION, OR OTHER INTANGIBLE LOSSES (EVEN IF WE HAVE BEEN ADVISED OR SHOULD HAVE KNOWN OF THE POSSIBILITY OF SUCH DAMAGES). TO THE EXTENT THE FOREGOING LIMITATION OF LIABILITY IS, IN WHOLE OR IN PART, HELD TO BE INAPPLICABLE OR UNENFORCEABLE FOR ANY REASON, THEN THE AGGREGATE LIABILITY OF THE INDEMNIFIED PARTIES FOR ANY REASON AND UPON ANY CAUSE OF ACTION (INCLUDING, WITHOUT LIMITATION, NEGLIGENCE, STRICT LIABILITY AND OTHER ACTIONS IN CONTRACT OR TORT) ARISING OUT OF OR IN ANY WAY RELATED TO THE ALLIANCE SITES OR THIS AGREEMENT SHALL BE LIMITED TO DIRECT DAMAGES ACTUALLY INCURRED UP TO TWO HUNDRED FIFTY DOLLARS ($250). THESE LIMITATIONS OF LIABILITY SHALL APPLY EVEN IF A LIMITED REMEDY FAILS OF ITS ESSENTIAL PURPOSE.
THE LIMITATION OF LIABILITY HEREIN APPLIES TO ALL LIABILITIES IN THE AGGREGATE, INCLUDING, WITHOUT LIMITATION, THOSE RESULTING FROM YOUR USE OR YOUR INABILITY TO USE THE ALLIANCE SITES OR SERVICES, OR ANY OTHER MATTER ARISING FROM OR RELATING TO THE ALLIANCE SITES OR THE SERVICES. BECAUSE SOME STATES OR JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY TO YOU.
You agree to indemnify and hold harmless the Indemnified Parties, and, at our request, to defend the Indemnified Parties from and against any claim, demand, cause of action, debt, loss or liability, including reasonable attorneys’ fees, to the extent that such action is based upon, arises out of, or relates to your use (or inability to use) the Services, any aspect of the Alliance Sites, your breach of this Agreement, or any other activities of yours accomplished using the Services or the Alliance Sites.
11. Order of Precedence.
This Agreement governs your use of the Alliance Sites and access to the Services. This Agreement does not modify, alter or amend any other agreement you have entered or will enter into with us or any of our related or affiliated entities. To the extent that any provision of this Agreement, or any supplemental agreement offered as part of any registration for additional Services on the Alliance Site conflicts with any provision of your other agreements with us or any of our related or affiliated entities, the terms of this Agreement shall control.
12. Dispute Resolution.
If a dispute arises out of or relates to this Agreement or its breach (with the exception of rights to injunctive or equitable relief with respect to Intellectual Property Rights and obligations with respect to confidentiality), then the dispute shall be resolved in binding arbitration in accordance with the following procedures: (i) the dispute must be resolved by arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, (ii) any judgment on the award rendered by the arbitrator(s) may be entered in any court of competent jurisdiction, (iii) the location of the arbitration shall be in Plymouth, Michigan, and (iv) any such controversy or claim shall be arbitrated on an individual basis, and shall not be commenced, conducted or consolidated in with any claim or controversy of any other party. Notwithstanding the foregoing, we may seek injunctive or equitable relief with respect to Intellectual Property Rights and obligations with respect to confidentiality with respect to Intellectual Property Rights and obligations with respect to confidentiality, in any court having proper jurisdiction, and you consent to exclusive jurisdiction and venue in such courts.
13. Choice of Law and Forum.
The Services and the Alliance Sites are controlled by us from within the State of Michigan. Subject to Section 12, by submitting a registration or by accessing or using the Alliance Sites or the Services, you and we each agree that the substantive laws of the State of Michigan will govern with respect to all matters relating to or arising from this Agreement, or the use (or inability to use) the Alliance Sites or the Services, and that such laws will apply without regard to principles of conflict of laws. Subject to the dispute resolution procedures set forth above, you and we agree and hereby submit to the exclusive jurisdiction and venue of the appropriate state and federal courts located closest to Plymouth, Michigan with respect to such matters. Regardless of any statute or law to the contrary, any claim or cause of action arising out of or related to the Alliance Sites or the Services must be filed or otherwise commenced within one (1) year after such claim or cause of action arose or be forever barred.
14. Miscellaneous Terms.
Subject to the terms of this Agreement and our other operating rules and policies for the Alliance Sites and the Services, this Agreement constitutes the entire agreement between you and us with respect to the subject matter addressed herein, and governs your use of the Alliance Sites and the Services, superseding any prior agreements between you and us relating to such subject matter, but this Agreement may be supplemented by any other agreement you enter into with us pursuant to a registration to access certain features of the Alliance Sites. Neither the course of conduct between the parties nor trade practices shall act to modify this Agreement. We may assign our rights and duties hereunder to any party without any notice to you. You may not assign this Agreement without our prior written consent. The failure of us to exercise or enforce any right or provision of this Agreement shall not constitute a waiver of such right or provision. If any provision of this Agreement is found by a court of competent jurisdiction to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the parties’ intentions as reflected in the provision, and that the other provisions of this Agreement remain in full force and effect. The section headings used in this Agreement are for convenience only and have no legal or contractual effect.
Without limiting the foregoing, the Services and the Alliance Sites are not intended for use by or availability to minors. IF YOU ARE NOT LEGALLY AN ADULT UNDER THE LAW WHERE YOU LIVE OR IF YOU ARE UNDER EIGHTEEN (18) YEARS OF AGE, YOU MAY NOT ACCESS THE ALLIANCE SITES OR USE THE SERVICES. IF SO, PLEASE IMMEDIATELY DISCONTINUE USE OF THE SERVICES AND DO NOT ACCESS THE ALLIANCE SITES.
15. Copyright Notice and Takedown Policy Notice and Procedure for Making Claims of Copyright Infringement.
Pursuant to Title 17, United States Code, Section 512(c)(2), notifications of claimed copyright infringement should be sent to us at the address indicated below in Section 16.
WE CAUTION YOU THAT UNDER FEDERAL LAW, IF YOU KNOWINGLY MISREPRESENT THAT ONLINE MATERIAL IS INFRINGING, YOU MAY BE SUBJECT TO HEAVY CIVIL PENALTIES. THESE INCLUDE MONETARY DAMAGES, COURT COSTS, AND ATTORNEYS FEES INCURRED BY US, BY ANY COPYRIGHT OWNER, OR OUR RELYING UPON YOUR MISREPRESENTATION. YOU MAY ALSO BE SUBJECT TO CRIMINAL PROSECUTION FOR PERJURY.
To be effective, pursuant to Title 17, United States Code, Section 512(c)(3(A), the notification must include the following:
- an electronic or physical signature of the owner or of the person authorized to act on behalf of the owner of the copyright interest;
- a description of the copyrighted work that you claim has been infringed, and a description of the infringing activity including of where the material that you claim is infringing is located on an Alliance Site sufficient to allow us to locate the material;
- identification of the location where the original or an authorized copy of the copyrighted work exists, for example the URL of the website where it is posted or the name of the book in which it has been published;
- your address, telephone number, and e-mail address;
- a statement by you that you have a good-faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law; and
- a statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf.
16. Questions, Comments or Concerns.
Alliance Franchise Brands LLC
47585 Galleon Drive
Plymouth, Michigan 48170-2466